Dana White

Before he ran the UFC, Dana White was a boxing-fitness instructor who managed Chuck Liddell and Tito Ortiz. In 2001 he talked his high-school friends Frank and Lorenzo Fertitta into buying the struggling promotion for $2 million, became its president, and co-created The Ultimate Fighter to save it. He stayed in charge through the 2016 sale to WME-IMG for $4 billion and became CEO in 2023 under TKO Group Holdings.

White is the most-tagged person in the CagePotato archive, with more than 180 articles: the Tito Ortiz feud, the “public burial” of Nate Diaz, the profanity-laced press conferences and every promise that a fight was definitely, absolutely happening.